BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Number: 113119A

Located in Sydney’s CBD, the Australasia Technology Institute (ATI) has training rooms with highly skilled trainers to facilitate this course so that students can learn, be confident and be ready for industry upon successful completion

For more information:

Student Prospectus

COURSE OUTCOMES

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and
communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

LICENCING REQUIREMENT

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

CAREER OPPORTUNITIES

Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:

Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager.

THIRD PARTIES

Australasia Technology Institute has a range of agreements with Third Party Organisations providing recruitment services.

ENTRY REQUIREMENT – TRAINING PACKAGE

Entry to this qualification is limited to those who:

Have completed BSB52415 Diploma of Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years equivalent full-time relevant work experience.

ENTRY REQUIREMENT – RTO SPECIFIC

Australasia Technology Institute (ATI) has the following entry requirements:

International students must:

  • Be at least 18 years of age and have completed Year 12 or equivalent.
  • Complete the ATI Pre-enrolment suitability form to determine suitability for the course and student needs.
  • Have an IELTS* score of 5.5 or equivalent (test results must be no more than 2 years old).

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.

RECOGNITION OF PRIOR LEARNING AND CREDIT TRANSFER

Recognition of prior learning (RPL) may be obtained for skills and knowledge obtained through previous study or relevant experience obtained in Australia. Australasia Technology Institute recognises qualifications from other Australian providers and offers student Credit Transfer.

AWARD QUALIFICATION AND OUTCOME

On successful completion of this course students will be awarded a nationally recognised qualification:

BSB60520 Advanced Diploma of Marketing and Communication.

COURSE CONTENT

Four (4) core and eight (8) elective units are required for the award of the BSB60520 Advanced Diploma of Marketing and Communication. 

UNITS OF COMPETENCY

*The list below of electives are sample only

Code  Title   Core or Elective 
BSBMKG621  Develop organisational marketing strategy  Core 
BSBMKG622  Manage organisational marketing processes  Core 
BSBMKG623  Develop marketing plans  Core 
BSBTWK601  Develop and maintain strategic business networks  Core 
BSBAUD601  Establish and manage compliance management systems  Elective 
BSBFIN601  Manage organisational finances  Elective 
BSBLDR601  Lead and manage organisational change  Elective 
BSBLDR602  Provide leadership across the organisation  Elective 
BSBMKG624  Manage market research  Elective 
BSBMKG626  Develop advertising campaigns  Elective 
BSBOPS601  Develop and implement business plans  Elective 
BSBSTR601  Manage innovation and continuous improvement  Elective 

DELIVERY MODE AND DURATION

Delivery mode 

This program is delivered: 

  • 15 hours per week face-to-face classroom mode 
  • 5 hours per week supervised distance mode 

Course duration 

This qualification will be delivered over 104 weeks, including 80 weeks of training and assessment spread over 8 terms of 10 weeks each and 24 weeks of holidays. 

ENROLMENT DATES

2023 09-Jan-23 10-Apr-23 10-Jul-23 09-Oct-23
2024 08-Jan-24 08-Apr-24 08-Jul-24 07-Oct-24
2025 06-Jan-25 07-Apr-25 07-Jul-25 06-Oct-25

MID-TERM ENROLMENT DATES

2023 13-Febr-23 15-May-23 14-Aug-23 13-Nov-23
2024 12-Feb-24 13-May-24 12-Aug-24 11-Nov-24
2025 10-Feb-25 12-May-25 11-Aug-25 10-Nov-25

TRAINING DELIVERY LOCATION

Training for this course is delivered at a modern multi-classroom campus situated on Level 4 – 191-199 Thomas St, Haymarket NSW 2000.

HOW CAN I ENROL IN THE COURSE?

You can call us, visit our office, engage an education agent or visit our website on the ‘Apply Now’ page which will have:

  1. Enrolment form;
  2. International Student Handbook;
  3. Guide to studying and living in Australia;
  4. Fee management policy;
  5. Privacy notice;
  6. USI procedure

Start a Journey. Enroll Now

LEARN SOMETHING WHENEVER YOUR ARE