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Located in Sydney’s CBD, the Australasia Technology Institute (ATI) has training rooms with highly skilled trainers to facilitate this course so that students can learn, be confident and be ready for industry upon successful completion
For more information:
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and
communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.
Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:
Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager.
Australasia Technology Institute has a range of agreements with Third Party Organisations providing recruitment services.
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have four years equivalent full-time relevant work experience.
Australasia Technology Institute (ATI) has the following entry requirements:
International students must:
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.
Recognition of prior learning (RPL) may be obtained for skills and knowledge obtained through previous study or relevant experience obtained in Australia. Australasia Technology Institute recognises qualifications from other Australian providers and offers student Credit Transfer.
On successful completion of this course students will be awarded a nationally recognised qualification:
BSB60520 Advanced Diploma of Marketing and Communication.
Four (4) core and eight (8) elective units are required for the award of the BSB60520 Advanced Diploma of Marketing and Communication.
*The list below of electives are sample only
|Code||Title||Core or Elective|
|BSBMKG621||Develop organisational marketing strategy||Core|
|BSBMKG622||Manage organisational marketing processes||Core|
|BSBMKG623||Develop marketing plans||Core|
|BSBTWK601||Develop and maintain strategic business networks||Core|
|BSBAUD601||Establish and manage compliance management systems||Elective|
|BSBFIN601||Manage organisational finances||Elective|
|BSBLDR601||Lead and manage organisational change||Elective|
|BSBLDR602||Provide leadership across the organisation||Elective|
|BSBMKG624||Manage market research||Elective|
|BSBMKG626||Develop advertising campaigns||Elective|
|BSBOPS601||Develop and implement business plans||Elective|
|BSBSTR601||Manage innovation and continuous improvement||Elective|
This program is delivered:
This qualification will be delivered over 104 weeks, including 80 weeks of training and assessment spread over 8 terms of 10 weeks each and 24 weeks of holidays.
Training for this course is delivered at a modern multi-classroom campus situated on Level 4 – 127 Liverpool Street Sydney CBD NSW 2000 within a five-minute walk from Town Hall Station.
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