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Located in Sydney’s CBD, the Australasia
Technology Institute (ATI) has training rooms with highly skilled trainers to facilitate this course so that students can learn, be confident and be ready for industry upon successful completion
For more information:
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.
Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:
Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator and Marketing Team Leader
Australasia Technology Institute has a range of agreements with Third Party Organisations providing recruitment services.
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have two years equivalent full-time relevant work experience.
Australasia Technology Institute (ATI) has the following entry requirements:
International students must:
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.
Recognition of prior learning (RPL) may be obtained for skills and knowledge obtained through previous study or relevant experience obtained in Australia. Australasia Technology Institute recognises qualifications from other Australian providers and offers student Credit Transfer.
On successful completion of this course students will be awarded a nationally recognised qualification:
BSB50620 Diploma of Marketing and Communication.
Five (5) core and seven (7) elective units are required for the award of the BSB50620 Diploma of Marketing and Communication.
*The list below of electives are sample only
|Code||Title||Core or Elective|
|BSBMKG541||Identify and evaluate marketing opportunities||Core|
|BSBMKG542||Establish and monitor the marketing mix||Core|
|BSBMKG552||Design and develop marketing communication plans||Core|
|BSBMKG555||Write persuasive copy||Core|
|BSBPMG430||Undertake project work||Core|
|BSBFIN501||Manage budgets and financial plans||Elective|
|BSBMKG543||Plan and interpret market research||Elective|
|BSBCRT512||Originate and develop concepts||Elective|
|BSBOPS505||Manage organisational customer service||Elective|
|BSBMKG546||Develop social media engagement plans||Elective|
|BSBMKG549||Profile and analyse consumer behaviour for international markets||Elective|
|BSBOPS504||Manage business risk||Elective|
This program is delivered:
This qualification will be delivered over 52 weeks, including 40 weeks of training and assessment spread over 4 terms of 10 weeks each and 12 weeks of holidays.
Training for this course is delivered at a modern multi-classroom campus situated on Level 4 – 127 Liverpool Street Sydney CBD NSW 2000 within a five-minute walk from Town Hall Station.
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