BSB50620 Diploma of Marketing and Communication

CRICOS Number: 113118B

Located in Sydney’s CBD, the Australasia

Technology Institute (ATI) has training rooms with highly skilled trainers to facilitate this course so that students can learn, be confident and be ready for industry upon successful completion

For more information:

Student Prospectus

COURSE OUTCOMES

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

LICENCING REQUIREMENT

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

CAREER OPPORTUNITIES

Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:

Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator and Marketing Team Leader

THIRD PARTIES

Australasia Technology Institute has a range of agreements with Third Party Organisations providing recruitment services.

ENTRY REQUIREMENT – TRAINING PACKAGE

Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.

ENTRY REQUIREMENT – RTO SPECIFIC

Australasia Technology Institute (ATI) has the following entry requirements:

International students must:

  • Be at least 18 years of age and have completed Year 12 or equivalent.
  • Complete the ATI Pre-enrolment suitability form to determine suitability for the course and student needs.
  • Have an IELTS* score of 5.5 or equivalent (test results must be no more than 2 years old).

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.

RECOGNITION OF PRIOR LEARNING AND CREDIT TRANSFER

Recognition of prior learning (RPL) may be obtained for skills and knowledge obtained through previous study or relevant experience obtained in Australia. Australasia Technology Institute recognises qualifications from other Australian providers and offers student Credit Transfer.

AWARD QUALIFICATION AND OUTCOME

On successful completion of this course students will be awarded a nationally recognised qualification:

BSB50620 Diploma of Marketing and Communication.

COURSE CONTENT

Five (5) core and seven (7) elective units are required for the award of the BSB50620 Diploma of Marketing and Communication.  

UNITS OF COMPETENCY

*The list below of electives are sample only

Code  Title   Core or Elective 
BSBMKG541  Identify and evaluate marketing opportunities  Core 
BSBMKG542  Establish and monitor the marketing mix  Core 
BSBMKG552  Design and develop marketing communication plans  Core 
BSBMKG555  Write persuasive copy  Core 
BSBPMG430  Undertake project work  Core 
BSBFIN501  Manage budgets and financial plans  Elective 
BSBMKG543  Plan and interpret market research  Elective 
BSBCRT512  Originate and develop concepts  Elective 
BSBOPS505  Manage organisational customer service  Elective 
BSBMKG546  Develop social media engagement plans  Elective 
BSBMKG549  Profile and analyse consumer behaviour for international markets  Elective 
BSBOPS504  Manage business risk  Elective 

DELIVERY MODE AND DURATION

Delivery mode 

This program is delivered: 

  • 15 hours per week face-to-face classroom mode 
  • 5 hours per week supervised distance mode 

Course duration 

This qualification will be delivered over 52 weeks, including 40 weeks of training and assessment spread over 4 terms of 10 weeks each and 12 weeks of holidays. 

ENROLMENT DATES

2023 09-Jan-23 10-Apr-23 10-Jul-23 09-Oct-23
2024 08-Jan-24 08-Apr-24 08-Jul-24 07-Oct-24
2025 06-Jan-25 07-Apr-25 07-Jul-25 06-Oct-25

MID-TERM ENROLMENT DATES

2023 13-Febr-23 15-May-23 14-Aug-23 13-Nov-23
2024 12-Feb-24 13-May-24 12-Aug-24 11-Nov-24
2025 10-Feb-25 12-May-25 11-Aug-25 10-Nov-25

TRAINING DELIVERY LOCATION

Training for this course is delivered at a modern multi-classroom campus situated on Level 4 – 191-199 Thomas St, Haymarket NSW 2000.

HOW CAN I ENROL IN THE COURSE?

You can call us, visit our office, engage an education agent or visit our website on the ‘Apply Now’ page which will have:

  1. Enrolment form;
  2. International Student Handbook;
  3. Guide to studying and living in Australia;
  4. Fee management policy;
  5. Privacy notice;
  6. USI procedure

Start a Journey. Enroll Now

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