BSB40820 Certificate IV in Marketing and Communication

CRICOS Number: 113117C

Located in Sydney’s CBD, the Australasia Technology Institute (ATI) has training rooms with highly skilled trainers to facilitate this course so that students can learn, be confident and be ready for industry upon successful completion

For more information:

Student Prospectus

COURSE OUTCOMES

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

LICENCING REQUIREMENT

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

CAREER OPPORTUNITIES

Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:

Media Planner, Community Relations Team Leader (Local Government), Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Copywriter, Advertising Account Coordinator, Market Research Assistant, Analyst, Marketing Coordinator, Promotions Assistant Manager and Media Assistant.

THIRD PARTIES

Australasia Technology Institute has a range of agreements with Third Party Organisations providing recruitment services.

ENTRY REQUIREMENT – TRAINING PACKAGE

The Training Package itself does not identify entry requirements

ENTRY REQUIREMENT – RTO SPECIFIC

Australasia Technology Institute (ATI) has the following entry requirements:

International students must:

  • Be at least 18 years of age and have completed Year 10 or equivalent.
  • Complete the ATI Pre-enrolment suitability form to determine suitability for the course and student needs.
  • Have an IELTS* score of 5.5 or equivalent (test results must be no more than 2 years old).

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.

RECOGNITION OF PRIOR LEARNING AND CREDIT TRANSFER

Recognition of prior learning (RPL) may be obtained for skills and knowledge obtained through previous study or relevant experience obtained in Australia. Australasia Technology Institute recognises qualifications from other Australian providers and offers student Credit Transfer.

AWARD QUALIFICATION AND OUTCOME

On successful completion of this course students will be awarded a nationally recognised qualification:

BSB40820 Certificate IV in Marketing and Communication.

COURSE CONTENT

Six (6) core and six (6) elective units are required for the award of the BSB40820 Certificate IV in Marketing and Communication. 

UNITS OF COMPETENCY

*The list below of electives are sample only

Code  Title   Core or Elective 
BSBCMM411  Make presentations  Core 
BSBCRT412  Articulate, present and debate ideas  Core 
BSBMKG433  Undertake marketing activities  Core 
BSBMKG435  Analyse consumer behaviour  Core 
BSBMKG439  Develop and apply knowledge of communications industry  Core 
BSBWRT411  Write complex documents  Core 
BSBINS401  Analyse and present research information  Elective 
BSBMKG431  Assess marketing opportunities  Elective 
BSBMKG434  Promote products and services  Elective 
BSBMKG440  Apply marketing communication across a convergent industry  Elective 
BSBOPS403  Apply business risk management processes  Elective 
BSBPEF402  Develop personal work priorities  Elective 

DELIVERY MODE AND DURATION

Delivery mode 

This program is delivered: 

  • 15 hours per week face-to-face classroom mode 
  • 5 hours per week supervised distance mode 

Course duration 

This qualification will be delivered over 52 weeks, including 40 weeks of training and assessment spread over 4 terms of 10 weeks each and 12 weeks of holidays. 

ENROLMENT DATES

2023 09-Jan-23 10-Apr-23 10-Jul-23 09-Oct-23
2024 08-Jan-24 08-Apr-24 08-Jul-24 07-Oct-24
2025 06-Jan-25 07-Apr-25 07-Jul-25 06-Oct-25

MID-TERM ENROLMENT DATES

2023 13-Febr-23 15-May-23 14-Aug-23 13-Nov-23
2024 12-Feb-24 13-May-24 12-Aug-24 11-Nov-24
2025 10-Feb-25 12-May-25 11-Aug-25 10-Nov-25

TRAINING DELIVERY LOCATION

Training for this course is delivered at a modern multi-classroom campus situated on Level 4 – 191-199 Thomas St, Haymarket NSW 2000.

HOW CAN I ENROL IN THE COURSE?

You can call us, visit our office, engage an education agent or visit our website on the ‘Apply Now’ page which will have:

  1. Enrolment form;
  2. International Student Handbook;
  3. Guide to studying and living in Australia;
  4. Fee management policy;
  5. Privacy notice;
  6. USI procedure

Start a Journey. Enroll Now

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